Experienced marketing professional with a decade of expertise in strategic growth and brand development. Skilled in leading initiatives that elevate brand visibility, enhance customer engagement, and optimize user experiences. Proven ability to implement and manage business software, streamlining operations for franchisees and clients to improve efficiency and drive business success.
I have a profound passion for crafting and nurturing projects and witnessing their evolution from inception to the final product. My motivation stems from a deep desire to harness my creative abilities to enhance sales, foster engagement, and elevate overall productivity in individuals’ lives and businesses alike.
Graduated with a BA in Creative Writing.
This comprehensive program consisted of 15 modules, each covering essential topics in the field of UX design. I delved into fundamental aspects of UX research, explored the principles of inclusive design, honed my skills in creating both low-fidelity and high-fidelity prototypes, and became proficient in utilizing industry-standard tools such as Figma and Adobe XD.
As a Website and Marketing Manager at Closet Factory, I optimized the user experience by curating engaging content, monitoring web engagement using Google Analytics, and managing Facebook ads. I edited content with Adobe tools and leveraged platforms like SOCI, Reseller Ratings, and SEMrush to enhance marketing strategies. I successfully increased their social media presence from 8k to 70k followers and currently design and manage four WordPress-based websites. Additionally, I continue to generate over 1,000 leads consistently on a monthly basis.
As a Content Creator and Marketing Strategist at 1Path, I oversaw marketing initiatives for IT services, including cybersecurity and cloud services. I curated web content, monitored website engagement with Google Analytics, managed Facebook ads, and edited content using Adobe Creative Suite.
At a startup, I was responsible for revamping an AI-generated website that initially lacked visual appeal. I successfully executed a complete redesign, transforming the site into an aesthetically pleasing platform. Regrettably, due to budget constraints, the project was deferred until spring 2024.
I was tasked with redesigning an outdated website for the business. I led a comprehensive site overhaul, resulting in a modern and visually appealing web presence. The project was successfully completed, and the redesigned website contributed to a significant increase in lead generation due to its more professional appearance.
I was responsible for the end-to-end development of the client’s website, ensuring it was not only functional but also aligned with their vision. My work showcased professionalism, efficiency, open communication, adaptability, and a positive demeanor, ultimately resulting in a successful project that met the client’s expectations.